What you will learn

In order to thrive as a business, you need to get the right message to the right audience. And nowadays that takes place primarily online. Your ambition may be big and clear, but without the right digital skills, it is completely out of reach. And it’s not just about what you can do either - it’s also about what the world knows you can do.

Learn digital marketing best practices and principles from experts who have extensive real-world experience in the field.

We give you the skills and insight to drive the change. To be the change.

Note: Due to the quality of classes and workshops, the number of places is limited to two groups of 10 people.

In order to apply to this academy, you need to send your CV on contact@molencreativeacademy.com with subject Digital Marketing and Account Management. Classes start on October 06, 2020

Program

OPIS MODULA

Ukoliko želite uspeti u biznisu, potrebno je da pravu poruku prenesete pravoj publici. U današnje vreme, to se uglavnom dešava online. Vaša ambicija može biti velika i jasna, ali bez pravih digitalnih veština, ona je potpuno van domašaja. Nije stvar samo u tome šta možete uraditi - već i u tome šta svet zna da možete uraditi.

Naučite najbolje prakse i principe digitalnog marketinga od stručnjaka koji imaju obimno iskustvo u ovoj oblasti.

Dajemo vam veštine i uvid da potaknete promene. Da budete promena.

ŠTA ĆETE NAUČITI?

1. Digitalna Strategija
2. Ključni indikatori performansi i izveštavanje
3. Content marketing
4. Oglašavanje na društvenim mrežama
5. E-mail marketing
6. E-commerce
7. Copywriting
8. Photography on Social Media
9. Account management

PROGRAM AKADEMIJE

1. Digitalna Strategija
- Šta je digitalna strategija?
- Strateški okvir
- Priča vašeg brenda
- Koja je vaša target grupa
- Omnichannel Marketing
- Content strategija
- Plan Resursa
- Case Study

2. Ključni indikatori performansi & Izveštavanje
- KPI okvir
- Metrike digitalnog marketinga
- Metrike plaćenog advertajzinga
- SEO metrike
- CRM metrike
- WEB & E-commerce metrike
- Google Menadžer
- Efektivna komunikacija ključnih indikatora performansi

3. Content Marketing
- Vrednost Content marketinga
- Izrada Content Strategije
- Uspešne narativne structure
- Loša strategija vs. dobra strategija

4. Oglašavanje na društvenim mrežama
- Osnovni koncepti
- Tipovi i formati oglasa (Facebook, Instagram, LinkedIn, Google, You Tube)
- Planiranje i raspodela budžeta
- Efikasnost oglašavanja

5. E-mail Marketing
- Osnovni pojmovi I koncepti
- Planiranje i testiranje reklamnih mailova
- Negovanje kontakta iz baze
- Automatizacija e-mail marketing kampanje
- Benchmarks i efektivnost
- GDPR

6. E-commerce

7. Copywriting
- Urođena vs. stečena kreativnost
- Najvažniji pojmovi, uloga kopirajtinga u advertajzingu
- Slogani i poruke
- Scenario
- Kreiranje Brend sveta - pozicioniranje, brend arhetip, misija i vizija Brenda

8. Fotografija na društvenim mrežama

9. Account Management

Prices and Packages

Digital Marketingand Account Management

PRICE PER SEMESTER

Digital Marketing
and Account Management

Price 1600 EUR 1120 EUR
Possible to pay in 5 equal installments

APPLY
Graphic Design and Advertising+ Digital Marketing and Account Management

2 SEMESTERS PACKAGE

Graphic Design and Advertising
+ Digital Marketing and Account Management

Price 2600 EUR 1820 EUR
Possible to pay in 10 equal installments

APPLY
Marketing and Brand Management+Digital Marketing and Account Management

2 SEMESTERS PACKAGE

Marketing and Brand Management
+Digital Marketing and Account Management

Price 2400 EUR 1680 EUR
Possible to pay in 10 equal installments

APPLY