Marketing and Brand Management

Created with insight from those who are already out there doing it.

What you will learn

Digitalization has opened a variety of fields of activity for brand and marketing managers. The program Marketing and Brand Management will communicate solidifying knowledge in the areas of marketing, brand management, innovation and customer insights and equip you with the most important capabilities and tools for successfully implementing your innovative marketing strategies in practice. This program gives you the strategic and creative skills to enhance an organization’s brand equity and implement effective marketing programs.

Note: Due to the quality of classes and workshops, the number of places is limited to two groups of 10 people.

In order to apply to this academy, you need to send your CV on [email protected] with subject Marketing and Brand Management. Classes start at September 20, 2021.

Program

OPIS MODULA

Akademija za Marketing & Brend menadžment namenjena je svima koji žele da uspešno upravljaju brendovima.

Program Brand akademije kreiran je sa ciljem da pruži teorijski okvir neophodan za razumevanje brend menadžmenta, uz mnoštvo praktičnih primera, alata, tehnika i vežbi zahvaljujući kojima je tokom trajanja kursa moguće ovladati brojnim veštinama i primenljivim znanjem.

ŠTA ĆETE NAUČITI?

1. Šta je brend?
2. Kako se gradi brend?
3. Kako brend raste i komunicira?
4. Kako uspešno upravljati brendom?

PROGRAM AKADEMIJE

• Uvod u svet brend menadžementa
• Zbog čega su brendovi važni potrošačima, a zbog čega kompanijama
• Šta sve može da se brendira
• Šta čini brend
• Ključni elementi komunikacije brenda

• Identitet brenda
• Identifikacija brenda
• Brend imidž
• Brand archetype (brend arhetip)
• Brand wheel (brend točak) i Brand Essence (suština brenda)
• Brend vs. Brendiranje

• Kako biramo brend ideju i šta je BIG IDEA
• Uloga marketinga u upravljanju brendom
• Kako se kreira kampanja
• Upravljanje brendom iz pozicije start-up-a ili preduzetnika
• Upravljanje brendom iz pozicije marketing menadžera
• Upravljanje brendom iz pozicije marketing agencije

Prices and Packages

Marketing andBrand Management

PRICE PER SEMESTER

Marketing and
Brand Management

Price 1500 EUR 1050 EUR
Possible to pay in 5 equal installments

APPLY
Marketing and Brand Management+Digital Marketing and Account Management

2 SEMESTERS PACKAGE

Marketing and Brand Management
+Digital Marketing and Account Management

Price 2400 EUR 1680 EUR
Possible to pay in 10 equal installments

APPLY
Marketing and Brand Management+ Graphic Design and Advertising

2 SEMESTERS PACKAGE

Marketing and Brand Management
+ Graphic Design and Advertising

Price 2600 EUR 1820 EUR
Possible to pay in 10 equal installments

APPLY