What you will learn

Digitalization has opened a variety of fields of activity for brand and marketing managers. The program Marketing and Brand Management will communicate solidifying knowledge in the areas of marketing, brand management, innovation and customer insights and equip you with the most important capabilities and tools for successfully implementing your innovative marketing strategies in practice. This program gives you the strategic and creative skills to enhance an organization’s brand equity and implement effective marketing programs. This program is created for everyone who wants to successfully manage brands. It will provide you with the theoretical framework necessary for understanding the brand management.

- Lectures in Belgrade, Serbia, are held once a week from 17:30 to 21:00 for five months.

- Lectures in Podgorica, Montenegro, are held once a month (Saturday and Sunday from 09:00 to 17:00, for five months) at the hotel CUE.

- Lectures in Ljubljana, Slovenia, are held once a month (Saturday and Sunday from 09:00 to 17:00, for five months) at the hotel Slon.

Note: At the end of the program, regular participants will receive an official certificate from the Molèn Creative Academy.

To apply to Marketing & Brand Management Academy, you need to send as an e-mail at [email protected] with subject Marketing & Brand Management. Classes start at September 25, 2021.

Program

 

1. What is a Brand?
2. How to build a brand?
3. How does a brand grow and communicate?
4. How to successfully manage a brand?

ACADEMY PROGRAM

• Introduction to the Brand World
• Why Brands are important to consumers and why to companies
• From HOW to WOW
• Creativity and Innovation
• Brand Know How and Brand Storytelling

• Brand Identity
• Brand Identification
• Brand Image
• Brand Archetype 
• Brand Wheel & Brand Essence 
• Brand vs. Branding

• What is the Brand Big Idea
• The role of Marketing in Brand Management
• How to create a campaign
• Brand Managament from the position of an Entrepreneur
• Brand Managament from the position of a Marketing Manager
• Brand Managament from the position of a Marketing Agency

OPIS MODULA

Akademija za Marketing & Brend menadžment namenjena je svima koji žele da uspešno upravljaju brendovima.

Program Brand akademije kreiran je sa ciljem da pruži teorijski okvir neophodan za razumevanje brend menadžmenta, uz mnoštvo praktičnih primera, alata, tehnika i vežbi zahvaljujući kojima je tokom trajanja kursa moguće ovladati brojnim veštinama i primenljivim znanjem.

Prices and Packages

Marketing andBrand Management

PRICE PER SEMESTER

Marketing and
Brand Management

Price 1500 EUR 
Possible to pay in 5 equal installments

APPLY
Marketing and Brand Management+Digital Marketing and Account Management

2 SEMESTERS PACKAGE

Marketing and Brand Management
+Digital Marketing and Account Management

Price 2400 EUR 
Possible to pay in 10 equal installments

APPLY
Marketing and Brand Management+ Graphic Design and Advertising

2 SEMESTERS PACKAGE

Marketing and Brand Management
+ Graphic Design and Advertising

Price 2600 EUR 
Possible to pay in 10 equal installments

APPLY