Founder and CEO
Short bio: Experienced business developer with demonstrated history of working in consulting and management industry. Her areas of expertise in human resources management include management appraisals and setting up of educational platforms for the development of human resources in the area of talents development. As a consultant, she was a member of several large projects in the field of human resources for companies that are regional leaders.
Motto: Innovation and Excellence. Always going further and learning more.
MCA role: Sets out the strategy and ambitious goals as well as implementing a set of best practices within the company. The person in charge to oversee all operations of the company, as well as having a special focus on account management, sales, data protocols and business intelligence.
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More than 15 years of experience in various marketing environments and companies such as McCann, Gorenje and Futro. As an Account Manager she was responsible for coordinating all activities from ATL to BTL. Some of her top clients were: L’oreal and Eucerin.
Motto: Always give your maximum. Have courage and be kind.
MCA role: Organization and implementation of all activities and plans for the academy. Very much involved in Account Management and Sales.
Leading Mentor – Marketing & Brand Management Academy
Jasmina Nikolic is a Client Service Director at New Moment New Ideas company, the most awarded agency in the region (Cannes Lions, Golden Drum, Eurobest, Epica, etc.). With more than15 years in advertising, PR and communications, Jasmina is one of the most awarded team leaders and professionals in the marketing and advertising industry in Serbia. She was selected by B&W MENA Magazine as one of the top 5 Account Directors. Some of her clients are: Huawei, Imperial Tobacco, Under Armour, Philip Morris, Nike, Carlsberg, Air Serbia and Ford.
MCA role: Teaches you all about brands.
Creative Content Strategy Leading Mentor – Digital Marketing & Account Management Academy
Andreja Milkic is an Account Director at the advertising agency Leo Burnett, where he works on the marketing campaigns of the largest domestic and regional brands. He gained many years of experience in leading top clients from FMCG and the service industry such as Banca Intesa, Molson Coors, Strauss Coffee, Heineken, P&G (Procter & Gamble) among others. He gained his previous experience in marketing, production and management in the entertainment industry by working for companies such as Warner Music, Warner Bros Pictures and RTV B92. He is a member of International Advertising Association Serbian Chapter and one of the co-authors of the project „Marketing Leksikon”.
MCA role: Teaches you how to tell compelling stories.
Interior Design Leading Mentor – Interior Design Academy
Ksenija Đorđević is Belgrade based architect and interior designer. She founded her studio KDA back in 2007 and, since than, her practice is focussed on various projects in the field of architecture, interior and furniture design. Her international portfolio ranges from big luxury hotels, restaurants, bars, clubs, offices, retail spaces to smaller residential projects, individual villas and apartments. She creates timeless spaces with a very strong visual identity. Ksenija believes that her job is to detect the needs of the future users of the space, ask crucial questions and give answers through her design.
MCA role: Teaches you how to cultivate your own distinct style and create spaces that tell a story.
Social Media Marketing & E-commerce Leading Mentor - Digital Marketing & Account Management Academy
Maja Grbovic is an experienced professional in the field of business digitalization. For the last five years she has been a head of Media at the Mercator S company. She is in charge of maximizing the performance of digital marketing and sales channels for the retail brands IDEA, RODA, Mercator Hypermarket, as well as the IDEA online store.
MCA role: There are a lot of Social Media Channels. Maja teaches you how to use them.
Digital Strategy Leading Mentor - Digital Marketing & Account Management Academy
Željko Bošnjak is part of the digital marketing industry for the last 13 years. He has worked in the Digital and Marketing department at Philip Morris International. In addition, he was part of the team which is credited for launching IQOS in Serbia. Zeljko is also a co-founder of a successful digital agency - Ellecta and startup Bitebell.
MCA role: Teaches you how to use technology to improve your business performance.
Copywriting Leading Mentor - Digital Marketing & Account Management Academy
One of the most important and creative people of the advertising scene in Serbia and the region. She has worked on numerous campaigns for remarkably successful brands (Huawei, Under Armour, Philip Morris International, Nike, Carlsberg, Ford, Air Serbia, Telenor). Now, Ana is opening the door of her process to teach you how to explore your creativity.
MCA role: Teaches you how to write stories that catch your audience’s attention.
Photography Leading Mentor - Digital Marketing & Account Management Academy, Interior Design Academy
Over fifteen years of experience in photography and videography. Responsible for Nike (We fly Belgrade, Air Max day, Air Force, You can't stop sport, etc.) campaigns in Serbia and the region. Rastko has also worked on TVC for Mona, Mozzart Bet, Germania Sport and many other brands.
MCA role: Teaches you how to bring vision to life. Discusses his experience with commercial photography and videography and will guide you through every step of the process.
Data Analytics Leading Mentor - Digital Marketing & Account Management Academy
Senior digital executive with domestic and international experience in analytics, digital media, business development and strategic product positioning - involving both start-up and growth organization. With years of experience in web analytics and utilization of data driven customer acquisition techniques across contemporary digital media channels, he could help you to pull maximum from your business. Build - Measure - Learn is an important concept, where decisions and actions are always based on data, but usable and actionable data. Currently at the position - Growth and Analytics Director, Gigatron
MCA role: Teaches you how to interpret metrics and smart ways to use data in order to improve your business performance. Data will save the world!
UX/UI Design Leading Mentor - Web Design Academy
Margareta Nedeljković is a Senior UX/UI Designer at Wireless Media, a very successful Digital Marketing Agency. With years of experience in mapping and solving problems by using UX and Design Thinking Platforms, she can help you gain a comprehensive skill set in UX/UI design. She is very well known for working on the next UX/UI projects: Nelt B2B, Sasomange, Societe Generale, PWC, NIS Gazprom, etc.
HTML/CSS Leading Mentor – Web Design Academy
Damir Jusufović is the owner and founder of Halo Creative Team, with more than 20 years of experience in web programming. Engaged in the creation of B2B & B2C stores with online payments, digitization, and optimization of business in HR and Business in general. Main clients: Raiffeisenbank, Grawe, Delta Auto, Hyundai, Kemoimpex, while sponsoring and technically helping in online business: Bitef, Fest, Cebef.
He graduated from the Faculty of Electrical Engineering with a degree in HTML / CSS.
Graphic Design Leading Mentor – Graphic Design Academy
Slavisa has been working at the Faculty of Applied Arts since 2018. He has won many of the world's largest awards in the field of advertising such as Cannes Lion, Eurobest, Epica, Cresta, and Golden Drum while working as an Art Director at New Moment agency. His work has been published all around the world, in publications such as Print, The Gunn report, Epica Festival editions, and Lurzers Archive magazine.
MCA role: Teaches you all about Graphic Design and how you can develop your own idea from the first sketch to the final piece.
HR Employer Branding & Design Thinking Leading Mentor - HR Academy
Sonja has significant experience in the field of Human Resource management, gained through the development of HR strategies, Change management, Performance management and Rewards, through Recruitment and Selection, Employee training, Budgeting, Employer branding …
Prior to joining the CESA HR team in 2018, Sonja was Head of Human Resources at EY Serbia and was responsible for offices in Montenegro and Bosnia and Herzegovina for more than 10 years. Before her career at Ernst & Young, Sonja was HR Director at Dunav osiguranje, where she led a sector of 30 employees.
Sonja has 13 EY Badges and is in the process of acquiring the EY Tech MBA, a prestigious academic title that EY provides in collaboration with Hult University, USA.
Currently at the position HR Associate Director Ernst&Young.
Strategic planning Leading Mentor – Marketing & Brand Management Academy
Katarina is a psychologist in marketing and advertising, with more than 15 years of experience. Growing through experience with some of the biggest global and local brands, she leads McCann’s strategic planning team for more than 7 years.
She is especially proud of local Effie awards, as well as the Agency’s successes in the biggest local and global creative festivals, such as Cannes, Kaktus, EPICAS, Golden Drum, UEPS. She was a jury member of the Effie Serbia festival for several years, as well as the Kaktus festival. Katarina is a member of IAA Serbia.
Areas of expertise: brand & communication strategy, creative strategy, research, and development.
CLIENTS: Delhaize Srbija (Maxi, Tempo, Shop & Go), mts (Telekom Srbija), MK Group, Carnex, Bambi, The Coca Cola Company and many others.
Working experience: 16 years